NIKE Sk SHOX CAMPAIGN
Client: Nike
Work: Art Direction
Location: London
Date: 2019
The SK SHOX is about finding belief in boundless opportunity. In 2018, Skepta was bestowed a chieftainship in his parents' home state of Ogun in Nigeria. Nigerian chieftainships are given in recognition of a positive contribution to community wellbeing.
“It made me realize that anybody could be a chief, but some people are brought up not thinking they can. It is important to make people believe that they can feel royal — that if they work hard, their work will be recognized and appreciated and celebrated” – Skepta.
The campaign is about sharing this positive message for the future.
Photographer & Director: Joshua Woods
Set Design: Studio Augmenta
MUA: Ammy Drammeh
Hair Stylist: Virginie Moreira
Talents: Davinya Cooper, Luna Heather Frederique, James Fan, Aziz, Maxim
Producer: Julie Vergez
Project Manager: Delali Zoto
Agency: Metallic INC.
